The Impresario poster fails to Impress

By Stephen Fasulo

The Voice Division of the Benjamin T. Rome School of Music is, according to multiple posted advertisements, presenting The Impresario by Mozart from November 19th to the 22nd at the Ward Recital Hall.

The posters are of a triptych of Mozart busts in a gaudy Andy Warhol style.

The most confusing thing about the posters around the campus of the Catholic University of America is the lack of information on the production.

You would be perfectly fine in misinterpreting what the posters are advertising. It doesn’t tell what type of show it is—it’s an opera, by the way.

Three students at the University, Claire Conway, Joe Corbett, and Dulan Jayawardane were all asked to comment on the posters for The Impresario, a comic singspiel, or “song-play” by Wolfgang Amadeus Mozart.

“I don’t really know what it is,” said Claire Conway a sophomore Marketing major.

“The fact it’s a color flyer helps, but I wouldn’t see this based on the poster alone,”said Conway.

Using skills learned in her major, she commented on the poster from a marketing standpoint.

“There are too many words. The human brain only reads seven words at a time and the wordiness of the poster makes me stop reading,” said Conway.

When Joe Corbett, a senior Economics major, was asked if he would see the show based on the poster, his quick response was “probably not.” He also said the poster appeared unapproachable.

“It seems highbrow and I’m honestly not sure what it is,” said Corbett. However, when Corbett was told that the poster was for an opera, he then said that it “made sense”.

“I see Mozart, and I think recital,” said Jayawardane, a Junior Computer Science major. Who was also surprised at the show the posters were advertising was an opera.

Perhaps the School of Music would be better off including the format of the show on their poster, and trying to appeal to a broader audience in the future.