Marketing Capstone Project Involves Brookland Community

In Professor Radich’s Marketing Strategy course, students are instructed to plan an event for their final project. While many students plan marketing strategies for the project, one group of students elected to plan and execute their marketing plan and facilitate a career fair for individuals with mental disabilities. Seniors Gabriel Cuevas-Iraheta, Bernadette Launi, Leah Szews, Read More …

Freshman in Busch School Combines Fashion, Marketing, and Social Media To Promote American-Made Clothing

by Isabella Andreoni         Kiley Skeffington, freshman at The Catholic University of America in Washington, D.C., uses her Instagram and style blog, Style By Kiley, to market the American made fashion and accessory company, Kiel James Patrick (KJP). Skeffington’s Instagram has over eight thousand followers.          In one of her recent posts, Skeffington wore a striped navy Read More …